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Kev Cannon has rocked the dancefloors of internationally acclaimed bars and clubs working alongside global super brands such as Defected and Hed Kandi. His style is unique from laid-back, deep, soulful, jazzy grooves to progressive and tech house!

Like many he started in the bedroom on a cheap old set of turntables perfecting his craft before moving onto the industry standard Technics turntables. He soon realised his dream and started playing in the bars and clubs of his hometown before heading off to the hedonistic party island of Ayia Napa where using his initiative he got a warm up slot on the legendary Nissi Beach before the residents started. Within no time Kevs skills were recognised and became sought after by the club promoters on the island. After securing a residency on the islands biggest boat party `The Fantasy Boat Party` Kev decided it was time to go back to the UK, tie up personal ends and move out to the island full-time. There he stayed for four years working for recognised clubs like Club Ice (Hed Kandi resident), Titanic Bar, Bagleys, Aqua, Vanilla, Napa Dreams and Kosmopol and secured a residency for MTV Dance in Paphos.

After returning home, Kev played and promoted his own nights `We Love Eivissa` and `Houstrap` at sophisticated locations throughout the UK and had gigs at Ministry of Sound London as well as overseas in Thailand and Ibiza as well as his production work releasing bootlegs and his own house tracks.

Kev then joined forces with the Reflect team at the beginning of 2011. He has also teamed up with fellow resident Jack Profitt. Together they are producing music under the name Cannon & Profitt with their, first tune "stopping" smashing up the dancefloors.